Planet Marc

May 19, 2012

Piaras Kelly

The Social Media Bubble For PR/Advertising/Marketing Execs

Nice infographic which highlights the fact that regular consumers are never quite as excited about social media as PR/Advertising/Marketing execs.

Source: adverblog.com via Piaras on Pinterest

by Piaras at May 19, 2012 11:21 PM

May 18, 2012

xkcd

May 16, 2012

Piaras Kelly

Microsoft Partnering For Success Presentation

I presented at Microsoft’s Partnering For Success event for NGOs yesterday and have uploaded my slides for those in attendance below. I’ll expand on my thoughts over the coming days and if there are any specific requests please leave a comment and I’ll address it over the weekend.

by Piaras at May 16, 2012 08:32 AM

xkcd

May 14, 2012

xkcd

May 11, 2012

xkcd

May 09, 2012

xkcd

May 08, 2012

Ryan Sherlock

2012 Tour of Ulster

This was the third year I have ridden the Tour of Ulster – each year I go into it with no expectations, no goals other then get great pre Ras training in a super well organized and safe race. Usually there are three long tough stages with a short time trial on the second day – this year was similar although the second stage was shorter than usual.

With family in the area, it is also an opportunity to spend time with them – racing all over the world, almost every weekend of the year for the last few years, the amount of family get-togethers I have had to miss is huge – this is always a chance to rectify that a little.

Stage 1 – 142km rolling roads

The race started pretty fast (actually, I attacked at the drop of the flag – sometimes that works) but was still together after the first 20 kilometers. We had been riding fast for a while though and coming up to a town where the race split last year, I knew it was a good time to make things happen. Coming up through the town's main street drag, I rode full out, 40 seconds at about 700W splitting 25 riders off the front of the peloton – as my legs started to clog up, some Node 4 guys (UK UCI team) came through and kept it going. We all rode well together to establish the break and that was it for the day.

The rolling roads and pace made our break's numbers drop from around 25 to eleven with eight kilometers to go. Three teams with three riders and then myself, Greg Swinard and Anthony Walsh. It was going to be tough for us individuals – attack, attack, attack – all of us tried – eventually a rider from each of the teams got clear and the others looked at the 3 individuals to chase. We did, but only got within seven seconds of the leaders, who fought it out for the stage victory. I finished 7th @ 10 seconds. 

Stage 2 – 110km flat

With Eurocycle's Adam Armstrong in yellow, his team rode to control the race. There were obviously attacks but the team rode well and with 15km to go it was still together. Then a dangerous move with three (of the ten) guys high on GC in it got away. Adam rode his legs off chasing and in the last ten kilometers, I was up there too. The gap was kept to a minute – not great, but not an end to the GC.

Stage 3 – 3.3km Time Trial

Unfortunately my new Time Trial bike hadn't arrived in time so it was the road bike with clip-ons for this one (It is a Venge though – so pretty fast anyway). Basically, straight down a main road into a headwind, a fast corner onto a parallel sheltered road back up to the start. It was a cool little course for such a short TT. My warmup was good and my race reasonably well paced – I finished 6th @ 6 seconds. First guy on a road bike – I'm thinking the Shiv (my new TT bike) would have been worth 6-10 seconds – next time.

Stage 4 – 124km rolling circuit

4 celcius, pouring rain, grim – but from when I woke up in the morning I felt great. I mentioned in the Ras Mumhan report that I like racing in terrible conditions – as long as I have the right clothing (I'm not so happy about training in it though).

Enjoying the crap weather - Photo from Cycling Ulster
With the yellow jersey, Matt Higgins of the UK team Node 4 Giordana, having only 3 riders left on his team (Philip Lavery had to pull out midway through the first stage due to sickness) – it was always going to be a struggle for their team. Other GC hopefuls started the attacks from the gun but Node 4 looked to have things under control. 20 kilometers in, on a twisty stretch of road a big group rolled off the front – crap – I was midway in the peloton. Do or die, I had to be there – I made a big effort and bridged solo across. Soon afterwards, Conor Murphy and Greg Swindard attacked out of the break - 2nd and 3rd on GC. I attacked and dangled solo off the back of them. Soon I was joined by Conor Mc Allister and Javan Nulty. We were sitting around 20-40 seconds off the lead duo but continued riding tempo. Eventually, four others joined up with us including Adam Armstrong, the yellow jersey and John O'Shea. Matt Higgins had no teammates with him – didn't look good for him. The group of 8 rode tempo with Matt doing most of the work – I had teammate John O'Shea for company, which was great. With 30 kilometers to go, Conor and Greg, who were off from the guts of 80 kilometers, were brought back – within a few seconds of that, I attacked and instantly got a gap – quickly I was joined by Adam Armstrong. He was sitting 15 seconds further up in GC than me and riding strong all weekend. We rode hard and within seven kilometers had a minute gap on the yellow jersey group. When I was in Adams draft, I say he was either in the 11 or 12 cog - trucking! We continued to ride and the gap quickly grew. Adam rode all of the climbs full gas (only very short climbs 30-45 seconds on the course) to show me that he wasn't going to be dropped.

Winning the stage - 2nd overall
As we raced into the center of Dungannon, I claimed the sprint and second overall with Adam winning GC. We pulled out 5:30 on the yellow jersey group – crazy. Teammate, John O'Shea claimed 4th and 1st A2 rider overall.

5 wins, 2nd, 6th and a 7th in 9 days – form is coming along well.

I would just like to thank the race committee, moto riders, marshals, commissaires, spectators, sponsors etc... Thanks for putting together and being part of such a great event. To the racers for making the race. As always, to my and my team's road related sponsors – Cycleways and Zipvit (and Lightweight too) – best equipment, best nutrition – thanks. Finally, a huge thanks to Stewart Carr for working with the Iverk Produce team over the weekend – you were a godsend – everything ran smoothly when you were involved – thanks!

Report available on Sticky Bottle and Cycling Ulster.

by Ryan Sherlock (noreply@blogger.com) at May 08, 2012 07:51 PM

May 07, 2012

xkcd

May 05, 2012

Robert Synnott

Unpleasant surprises

Every few months, a Progress robotic spacecraft (it's basically an automatic Soyuz without the living space or re-entry module) visits the ISS, with supplies.

It occurs to me that it would be hilarious if the occupants opened it up... to find an enraged, floating cat. But then I realised my mistake.

An owl would be far better.

I expect NASA and Roscosmos to give me 10% of the revenue from the hit reality TV show which results from this.

by Robert Synnott (noreply@blogger.com) at May 05, 2012 04:53 PM

May 04, 2012

xkcd

May 02, 2012

xkcd

May 01, 2012

Ryan Sherlock

Where I get to race - Connemara

I'll write a report from my successful weekend of racing at the Connemara Bog Week 2 day soon - but first, I wanted to share some photos. These were the roads we raced on.

I have been lucky enough to have seen many beautiful locations around the world, but I honestly have to say I was blown away by how beautiful Connemara was. Driving was a pain - I had to keep stopping to take photos!

I wish I had my nice camera rather than simply my phones one...

 
 
 
 
This was part of the TT course 
Tullycross - finish for each of the stages
 
 
 
Posted by Picasa

by Ryan Sherlock (noreply@blogger.com) at May 01, 2012 11:37 AM

2012 Connemara Bogweek 2 Day

I was looking through the racing calendar and the Bog Week 2 day popped out at me. There were two (more) local tough races (both under 100km though) available but three stages over two days, including a time trial in an area of Ireland that I did not know had me sold. All my focus is on the AnPost Ras in a few weeks so I wanted hard racing – the closer races would have had a more competitive field but going to a stage race, as a marked man and with no teammates – I knew the racing would be very tough for me in Connemara – it didn't disappoint.

Stage 1 – 80km rolling

The first stage started at 2pm so shortly after 8am I left Dublin for the 3.5 hour drive over to Tullycross, Galway. As I got closer to the venue, driving became more difficult – not due to the quality of the roads or traffic but due to the stunning nature around me - I had to stop to admire. As I mentioned, I had not been here before so everything was new to me. Ireland really does have a LOT to offer.

The unusual thing about the Bog Week 2 day stage race is that is ran as a handicapped race. Basically, the A1, A2 and A3 riders race together but the A3 riders get a large handicap to give them a fighting chance. So at 2pm, the A3 riders set off while the A1/A2 folks waited for 3.5 minutes.
Our course for the day was 2.5 laps of a rolling circuit, with a total distance of 80km. There were no real climbs but lots of wind and some heavy bumpy roads (and even some bulls on the road that we very carefully had to navigate around). Our group combined well for the first lap, but the second lap was attack after attack – at times I wasn't so sure we would actually catch the A3 group at all. With about 9km left to race, I finally escaped the A1/A2 group and rode solo across to a freshly splintered A3 group. When I caught them I rode straight through them and continued to the line to claim my first win of the weekend. I was glad to see a few of the A3 riders stayed ahead of the combined A1/A2 field.

Stage 2 – 5km TT – rolling/bumpy/windy

Again, the location for the TT was stunning, a rolling course, bumpy roads and a huge headwind made it tough going for everyone but I have had a good focus on my TT skills these last few months and I was able to claim the win by 30 seconds. It had been a long long time since I last raced my TT bike – I missed it, I really do like time trials...

Stage 3 – 85km rollling

As I mentioned earlier, the A3 riders get a handicap over the A1/A2 group. What makes it peculiar is I'm now in the leaders yellow jersey, but I started 3.5 minutes behind the person who is sitting 3rd on GC, just 1 minute behind me. He is now the virtual yellow by 2.5 minutes and I have not even pushed my pedals! I have no teammates so I had a few choices... Before I started the stage, I was prepared to throw it away if no one would ride, I would not pull a peloton around for 85 windy kilometers... Over the first 10km our work rate was patchy, so the A3 group actually extended their lead to 4 minutes. So I decided to go into attack mode – basically, the last 70km I was mostly off the front, either by myself or with one or two others. With 25km to go, a move stuck - Padraig Marrey and I made it across to the A3 group. They rode with us for a few kilometers but on the final KOM, they dropped off the pace and we rode a two man TT to the finish. I had a little more left in the legs at the end and claimed my third win of the weekend.
Winning the final stage in the yellow jersey - photo Michelle McCarron
The weekend of racing was fun. The race was through some of Ireland's most beautiful landscapes, the organization was spot on and the people in the area (restaurants/accommodation  etc...) were incredibly friendly. This is a relatively new race and I would really like to see it grow over the next few years.

by Ryan Sherlock (noreply@blogger.com) at May 01, 2012 11:30 AM

Robert Synnott

Important Theological/Medical News

Regulators have determined that Jesus is ineffective against cancer, with no improvement in outcome as compared to a placebo deity.


Principal distributor Catholic Church Ltd (NASDAQ: INQSTN). has issued a prophet warning, but CEO Joe Ratzinger assured investors of the continued viability of the conglomerate's financial services and childcare businesses. It is understood that production of a next-generation product, codenamed Secundo Adventum, has been accelerated.

Representatives of other manufacturers, which have been locked in legal disputes over the medication since the patent expired in 1521, were unavailable for comment.


by Robert Synnott (noreply@blogger.com) at May 01, 2012 02:25 AM

April 30, 2012

xkcd

April 29, 2012

Piaras Kelly

Study Of Online Advertising Engagement In Ireland

Thought I’d share this presentation on a research study I worked on with the Association of Online Publishers (AOP) Ireland. AOP Ireland commissioned Amárach Research to investigate the value Irish publishing companies with local and original content bring to advertisers; the factors that determine positive online brand engagement; and user reaction to advertising on different website types. The results make for interesting reading.

by Piaras at April 29, 2012 10:15 AM